Trees have the fascinating property of drawing harmful carbon from the atmosphere while at the same time providing oxygen. But trees and entire forests are being cleared for economic reasons, and the climate change that has taken place so far is also having a hard time on our nature.
A study conducted by ETH Zurich shows where worldwide reforestation is feasible. According to that, an area the size of the USA can be reforested globally. The study'sdirector, Tom Crowther, speaks of "the most effective climate protection option we have, by far".
Coopers is now precisely using this option to support climate protection with tree donations. As a company we want to take responsibility and contribute to the preservation of the environment. We are convinced to live in a time of change, in which we can make a difference. We must seize this opportunity, as it concerns us all.
In the future, we will plant one tree for every candidate we place and thereby create new forests. This is part of our sustainability strategy, which we would like to expand further. After all, it requires sustainable action by everyone in day-to-day business to fight the climate emergency and to ensure that the newly growing trees do not themselves fall victim to the effects of climate change again.
About PRIMAKLIMA
Almost 30 years of experience - PRIMAKLIMA is the oldest non-profit organisation in Germany which exclusively implements forest projects for climate protection. It uses the money where it has the greatest effect. The magazine Finanztest (March 2018) has critically examined the compensation offers of six organizations. As one of three providers, PRIMAKLIMA was rated with the overall mark "very good".
Do you also pursue a sustainability strategy? How do you evaluate the measures for climate protection? We welcome feedback in the comments on social media or by email.
Your Coopers Team
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