2013 has just started and here at Coopers we are busy closing off our financial year and putting the finishing touches to our strategy and new and revised initiatives for the new year.
An important and critical part of this planning process has been to review how we performed last year, what we can learn from and iterate with a ‘new and improved’ version as we build on our service levels and continually aim to surpass these.
For a while now, as a business we have promoted the paramount importance of candidates and even more so the candidate ‘relationship’. We have built a clear strategy around this with our “Coopers Candidate Care” model. At the heart of this “Coopers Candidate Care” model is the experience you have when you engage with us through every step of the recruitment cycle. Fundamental to this engagement must be the feeling of partnership, trust and commitment you feel. Sounds like the criteria for a long term ‘social relationship’ doesn’t it? – well it should, and the same sense of partnership should absolutely apply.
We recently had a team session internally at Coopers where we asked ourselves the question – “Why do we do what we do?” and “What do we believe in and value in our job and why should a candidate work with Coopers and me vs the hundreds of other recruiters out there?” The results and feedback was very interesting but most insightful was the commitment to immersing ourselves in a process and sharing the candidate journey as a true counsel….or partner.
This “Why?” approach can and should be applied across all businesses and really draws out some key values we are passionate about and will continue to strive towards in the candidate experience you have. I welcome any feedback you have on this topic as I firmly believe the point of difference in an increasingly brokered recruitment market is your consultant and the trust you have in them in managing crucial career transitions. Whilst we can always improve on this, as long as we are asking ‘Why?’ then we are already on the right path…
Thank you again for your time and we look forward to speaking and working with you over the coming months. Wish you a wonderful and successful 2013.
Kind regards,
Christian Biedermann
Director, Coopers Group
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