AI Brand Content Specialist

Part 1: Tasks

• Develop and create new internal brand assets using AI tools, ensuring alignment with Bayer's brand guidelines.
• Adapt existing brand assets to meet current marketing needs and trends while maintaining brand integrity.
• Collaborate with the Brand Manager and LMR to ensure all assets adhere to quality standards and receive necessary approvals.
• Conduct regular reviews of existing AI guidance documents to ensure compliance with internal processes and standards.
• Present creative concepts and iterations to stakeholders for feedback and refinement.
• Stay updated on emerging AI technologies and trends that can enhance brand asset creation.

Part 2: Skillsets

• Proven experience in using AI tools for creative design and content generation.
• Strong understanding of brand guidelines and the ability to translate them into visually appealing assets.
• Excellent communication skills to collaborate effectively with team members and stakeholders.
• Familiarity with quality assurance processes in creative production.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Knowledge of Bayer’s values and commitment to incorporating them into brand assets.

Part 3: Expectations

• Deliver high-quality brand assets that resonate with Bayer’s target audience and uphold the company's values.
• Ensure all produced creatives undergo thorough review and approval processes by the Brand Manager and LMR.
• Maintain a proactive approach to seeking feedback and iterating on designs to achieve optimal results.
• Demonstrate a commitment to continuous improvement and innovation in using AI for brand asset creation.
• Foster a collaborative relationship with internal teams to ensure alignment and understanding of brand objectives.